Do Small Businesses Have A Competitive Advantage Online?
The developing of the Internet has impacted our lives tremendously; in today’s day, people find it difficult to function without the Internet. It has not only revolutionized the way we communicate but it has revolutionized education as well as businesses.
There is not one business industry that has not benefited from the internet, Industries such as media, accommodations, advertising, apparel, air transport, beauty and cosmetics, construction, consumer products, and employment are just a few of the industries that have benefitted.
Not only have all these industries benefitted as a whole but start up businesses have massively benefitted from the Internet and here is as to why that is.
The internet allows the small businesses to directly compete with large businesses, this is because when it comes to selling your goods and services online, they both have access to large amount of customers, where as without the internet larger business will have the means of opening franchises at many locations where as small business will be attracting customers only within the vicinity of the area they are situated in.
Another method of how small businesses succeed online is by hiring a good website designing company. This is because these companies make sure to market your business appropriately, and they take everything in to account, from the market you are targeting to what your business stands for.
They are professionals in web design and development, therefore they can help you come up with a design that is modern and attractive page. They understand that first impressions are crucial and the design of the site can help make an instant connection with your audience.
This is because the consumers will not worry about how big the name of the company is but instead they will be attracted to the layout and the quality of the goods and services shown on the website.
It is likely to assume that small businesses will have only a few employees, and a small area where they provide consumers with their services. Therefore chances are that small businesses will be profiting more from having their businesses online, as they do not need to worry about many expenses, where as large businesses will have the expense of having to pay for many employees as well as the building where their businesses run from.
Allowing small businesses to not only compete with large businesses but also have a better chance of profiting more than them. But it is important to remember that large businesses have an equal chance of profiting online as small businesses do. Small businesses have competitive advantage because they are opened up to the same networking opportunities as well as the opportunity to attract a vast customer base.